THE STORY
"3:10 AM IS A TIME THAT WILL ALWAYS STAY WITH ME, AS IT'S WHEN I LOST SOMEONE VERY SPECIAL IN MY LIFE. THE CONNECTION EVEN DEEPENED DAYS LATER, WHILE I WAS PACKING UP HER THINGS. I FOUND AN OLD ALARM CLOCK ON HER NIGHTSTAND, IT WAS STOPPED WAY BEFORE SHE PASSED BECAUSE THE BATTERIES WERE DEAD. WHEN I LOOKED CLOSER, I WAS SHOCKED TO SEE THAT THE CLOCK HAD FROZEN AT 3:10." - RC
CULTURE
OUR BRAND ISN'T JUST ABOUT CLOTHING - IT'S ABOUT CREATING A LIFESTYLE. WE EMBRACE THE ETHOS OF HOUSE MUSIC, CELEBRATING INCLUSIVITY, INDIVIDUALITY, AND THE POWER OF MUSIC TO BRING PEOPLE TOGETHER. OUR DESIGNS ARE CRAFTED FOR THOSE WHO DON'T JUST FOLLOW TRENDS BUT LIVE IN THE MOMENT, INSPIRED BY THE TIMELESS BEATS OF HOUSE MUSIC THAT HAVE SHAPED GLOBAL CULTURE. FROM THE CLUB TO THE STREET, OUR GARMENTS ARE DESIGNED TO BE WORN BY THOSE WHO LIVE AND BREATHE MUSIC, MAKING EVERY MOMENT A STATEMENT.
EVENTS
WE TAKE OUR CONNECTION TO HOUSE MUSIC CULTURE BEYOND FASHION BY ORGANIZING UNFORGETTABLE EVENTS THAT MERGE STYLE, SOUND, AND EXPERIENCE. THESE EVENTS ARE MORE THAN JUST PARTIES; THEY'RE CULTURAL TOUCHPOINTS WHERE CREATIVITY AND COMMUNITY CONVERGE, OFFERING A CHANCE TO CONNECT WITH LIKE-MINDED INDIVIDUALS AND BE PART OF SOMETHING LARGER THAN THEMSELVES. OUR EVENTS ARE NOT JUST A BACKDROP FOR OUR BRAND—THEY'RE AN ESSENTIAL EXTENSION OF IT, EMBODYING THE SPIRIT OF HOUSE MUSIC AND THE LIFESTYLE IT INSPIRES.
